Adam Herriott is Interim Joint Head of Packaging at WRAP, helping to lead the UK Packaging Pact and drive the transition to a more circular packaging system. With over a decade of experience across recycling, packaging and resource management, he works with businesses, retailers, brands, government and international partners to translate technical insight into practical action. His work supports organisations in navigating complex packaging challenges, from design and recyclability to policy and circular economy strategy. Adam is recognised for making complex packaging and recycling issues accessible, regularly contributing to media discussions while helping organisations turn ambition into measurable action. Passionate about collaboration and systems thinking, he believes lasting progress comes from designing solutions that work in the real world.